{"id":107494,"date":"2025-10-30T10:53:23","date_gmt":"2025-10-30T10:53:23","guid":{"rendered":"https:\/\/veridas.com\/casos-exito\/faster-safer-digital-onboarding-for-a-new-era-of-financial-wellness-with-plazo\/"},"modified":"2026-02-27T10:00:41","modified_gmt":"2026-02-27T10:00:41","slug":"onboarding-digital-plazo","status":"publish","type":"success_story","link":"https:\/\/veridas.com\/br\/casos-exito\/onboarding-digital-plazo\/","title":{"rendered":"Onboarding digital e bem-estar financeiro com a Plazo"},"content":{"rendered":"\t\t
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Inicio \/<\/span> Hist\u00f3ria de sucesso<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Onboarding digital e bem-estar financeiro com a Plazo<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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A Plazo precisava de uma forma r\u00e1pida e fi\u00e1vel de verificar as identidades dos utilizadores e cumprir os regulamentos financeiros sem adicionar fric\u00e7\u00e3o. Com a tecnologia da Veridas, implementou um fluxo de onboarding digital seguro que valida documentos de identidade e rostos em segundos. O resultado: uma experi\u00eancia de registo mais fluida e em conformidade, um onboarding 3% mais r\u00e1pido e uma redu\u00e7\u00e3o de at\u00e9 5% nas fraudes.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\/<\/span>Impacto e Resultados<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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processo de onboarding mais r\u00e1pido\u200b<\/div>\t\t\t
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de tentativas de fraude detetadas automaticamente\u200b<\/div>\t\t\t
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taxa de sucesso de verifica\u00e7\u00e3o\u200b<\/div>\t\t\t
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meses para integrar a solu\u00e7\u00e3o\u200b<\/div>\t\t\t
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\/<\/span>Vis\u00e3o Geral e Desafios<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Quem \u00e9 o cliente?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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A Plazo<\/a>, desenvolvida pela ID Finance<\/a>, \u00e9 uma aplica\u00e7\u00e3o l\u00edder de bem-estar financeiro que re\u00fane solu\u00e7\u00f5es de d\u00e9bito e cr\u00e9dito numa \u00fanica plataforma intuitiva.<\/strong> Com opera\u00e7\u00f5es em Espanha e no M\u00e9xico, a miss\u00e3o da Plazo \u00e9 tornar a gest\u00e3o das finan\u00e7as pessoais mais f\u00e1cil, transparente e acess\u00edvel. Como parte do ecossistema fintech mais abrangente da ID Finance, a Plazo est\u00e1 empenhada em oferecer aos utilizadores liberdade e seguran\u00e7a financeira, capacitando-os a gastar, poupar e pedir emprestado de forma respons\u00e1vel,<\/strong> tudo atrav\u00e9s de uma experi\u00eancia digital fluida.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Desafios e Problemas<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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\u00c0 medida que a Plazo expandia rapidamente em mercados regulamentados, a empresa enfrentava o desafio de verificar as identidades dos utilizadores de forma r\u00e1pida e segura, mantendo a conformidade total com os regulamentos de KYC e de preven\u00e7\u00e3o de fraude.<\/strong> O seu fornecedor anterior n\u00e3o conseguia oferecer a rapidez, flexibilidade ou precis\u00e3o necess\u00e1rias, causando fric\u00e7\u00e3o no onboarding e arriscando a desist\u00eancia de utilizadores.<\/p>

Ao mesmo tempo, um processo de verifica\u00e7\u00e3o menos fi\u00e1vel aumentava a exposi\u00e7\u00e3o a tentativas de fraude, o risco reputacional e os custos operacionais mais elevados associados a uma segmenta\u00e7\u00e3o de clientes imprecisa.<\/p>

A Plazo necessitava de um parceiro tecnol\u00f3gico de confian\u00e7a, capaz de garantir uma verifica\u00e7\u00e3o de identidade r\u00e1pida, em conformidade e escal\u00e1vel, tudo isto protegendo a experi\u00eancia do utilizador e mantendo a agilidade do neg\u00f3cio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\/<\/span>Oportunidades e Benef\u00edcios<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\tOportunidades<\/b>\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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\/<\/span>Refor\u00e7ar a conformidade regulat\u00f3ria e a preven\u00e7\u00e3o de fraudes:<\/strong> A Plazo viu uma oportunidade de refor\u00e7ar os seus processos de KYC e AML com uma tecnologia fi\u00e1vel e certificada que pudesse cumprir os rigorosos regulamentos financeiros em Espanha e no M\u00e9xico.<\/p>

\/<\/span><\/strong>Melhorar a velocidade do onboarding e a experi\u00eancia do utilizador: <\/strong>Ao otimizar o seu processo de verifica\u00e7\u00e3o de identidade, a Plazo pretendia reduzir a fric\u00e7\u00e3o e aumentar a satisfa\u00e7\u00e3o do cliente, melhorando as taxas de convers\u00e3o e a confian\u00e7a na marca.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\tBenef\u00edcios<\/b>\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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\/<\/span>Fluxo de verifica\u00e7\u00e3o mais r\u00e1pido e fluido:<\/strong> A integra\u00e7\u00e3o com a Veridas permitiu \u00e0 Plazo verificar identidades em menos de dois meses.<\/p>

\/<\/span>Maior seguran\u00e7a e confian\u00e7aigher security and trust:<\/strong> Com mais de 95% de precis\u00e3o na dete\u00e7\u00e3o de fraudes, a Plazo minimizou as tentativas fraudulentas, garantiu a conformidade e fortaleceu a sua reputa\u00e7\u00e3o em servi\u00e7os financeiros seguros e respons\u00e1veis.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\/<\/span>Desafios abordados pela Veridas para a Plazo<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Problemas de Neg\u00f3cio Resolvidos<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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  1. Conformidade regulat\u00f3ria alcan\u00e7ada: <\/strong>A Veridas ajudou a Plazo a cumprir os rigorosos requisitos de KYC e AML em Espanha e no M\u00e9xico, garantindo a total ades\u00e3o aos regulamentos financeiros e mantendo os fluxos de utilizador simples.<\/p><\/li>

  2. Preven\u00e7\u00e3o de fraude refor\u00e7ada: <\/strong>Com mais de 95% de precis\u00e3o na dete\u00e7\u00e3o de fraudes,<\/strong> a Plazo bloqueia agora tentativas fraudulentas em tempo real, protegendo tanto os utilizadores como a reputa\u00e7\u00e3o da empresa.<\/p><\/li>

  3. Velocidade de onboarding melhorada: <\/strong>A verifica\u00e7\u00e3o de identidade \u00e9 agora mais r\u00e1pida e fluida, reduzindo o tempo de onboarding em 3%<\/strong> e diminuindo significativamente as taxas de abandono.<\/p><\/li>

  4. Efici\u00eancia operacional aumentada: <\/strong>A verifica\u00e7\u00e3o automatizada eliminou as verifica\u00e7\u00f5es manuais, baixando os custos operacionais e permitindo que as equipas da Plazo se concentrem em tarefas de maior valor.<\/p><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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    Diferenciais competitivos<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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    1. Tecnologia certificada em que pode confiar: <\/strong>As solu\u00e7\u00f5es de biometria e verifica\u00e7\u00e3o de documentos da Veridas possuem as certifica\u00e7\u00f5es ISO\/IEC 27001, iBeta PAD e NIST FRVT<\/b>, garantindo seguran\u00e7a, precis\u00e3o e conformidade.<\/p><\/li>

    2. Capacidade de implementa\u00e7\u00e3o r\u00e1pida: <\/strong>A solu\u00e7\u00e3o foi totalmente integrada em menos de dois meses<\/b>, comprovando a capacidade da Veridas de cumprir prazos rigorosos.<\/p><\/li>

    3. Experi\u00eancia sem fric\u00e7\u00e3o: <\/strong>Os utilizadores concluem a verifica\u00e7\u00e3o de identidade em segundos, combinando rapidez, simplicidade e seguran\u00e7a<\/b> \u2014 um equil\u00edbrio que poucos fornecedores conseguem alcan\u00e7ar.<\/p><\/li>

    4. Abordagem flex\u00edvel e colaborativa: <\/strong>A Veridas adaptou o seu SDK para se ajustar ao fluxo de utilizador da Plazo e trabalhou em estreita colabora\u00e7\u00e3o com as equipas de Produto e Risco para garantir o alinhamento total com os objetivos do neg\u00f3cio.<\/p><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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      \/<\/span>Testemunhos de Clientes<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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      Com a Veridas, integr\u00e1mos um processo de KYC r\u00e1pido, seguro e totalmente em conformidade, que refor\u00e7a a confian\u00e7a do cliente e impulsiona a efici\u00eancia operacional. A sua flexibilidade e suporte tornaram poss\u00edvel a implementa\u00e7\u00e3o em tempo recorde, mantendo os mais elevados padr\u00f5es de qualidade.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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      Vitali Ermakov, Country Manager Plazo\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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      \/<\/span>Discover more success stories<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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      \n\t\t\t\t\t\t\n\t\t\t\t\t\t\tAll Resources\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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      \/<\/span><\/span>Hist\u00f3ria de sucesso<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      Opera\u00e7\u00e3o Resgate KYC: Como a Permisso transformou uma crise de continuidade em um sucesso de convers\u00e3o<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>
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      \/<\/span><\/span>Hist\u00f3ria de sucesso<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
      \n\t\t\t\t\t

      Expans\u00e3o do Cr\u00e9dito ao Consumidor no Checkout do Marketplace L\u00edder Global: Verifica\u00e7\u00e3o de Identidade Fluida para \u00c9pocas de Pico<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

      A Plazo precisava de uma forma r\u00e1pida e fi\u00e1vel de verificar as identidades dos utilizadores e cumprir os regulamentos financeiros sem adicionar fric\u00e7\u00e3o. Com a tecnologia da Veridas, implementou um fluxo de onboarding digital seguro que valida documentos de identidade e rostos em segundos. O resultado: uma experi\u00eancia de registo mais fluida e em conformidade, um onboarding 3% mais r\u00e1pido e uma redu\u00e7\u00e3o de at\u00e9 5% nas fraudes.<\/p>\n","protected":false},"featured_media":102990,"template":"elementor_header_footer","format":[330],"country":[328],"resource":[293],"topic":[343],"industry":[346],"solution":[],"solucin":[],"class_list":["post-107494","success_story","type-success_story","status-publish","has-post-thumbnail","hentry","country-brazil","resource-yes","format-historia-de-sucesso","topic-identidade","industry-servicos-financeiros"],"acf":[],"yoast_head":"\nOnboarding digital e bem-estar financeiro com a Plazo • Veridas<\/title>\n<meta name=\"description\" content=\"Onboarding digital r\u00e1pido e seguro com a Plazo e Veridas: menos fric\u00e7\u00e3o, conformidade total e redu\u00e7\u00e3o de fraude.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/veridas.com\/br\/casos-exito\/onboarding-digital-plazo\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Onboarding digital e bem-estar financeiro com a Plazo • Veridas\" \/>\n<meta property=\"og:description\" content=\"Onboarding digital r\u00e1pido e seguro com a Plazo e Veridas: menos fric\u00e7\u00e3o, conformidade total e redu\u00e7\u00e3o de fraude.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/veridas.com\/br\/casos-exito\/onboarding-digital-plazo\/\" \/>\n<meta property=\"og:site_name\" content=\"Veridas\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-27T10:00:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/veridas.com\/wp-content\/uploads\/2025\/10\/30.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1383\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@VeridasOfficial\" \/>\n<meta name=\"twitter:label1\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/veridas.com\/br\/casos-exito\/onboarding-digital-plazo\/\",\"url\":\"https:\/\/veridas.com\/br\/casos-exito\/onboarding-digital-plazo\/\",\"name\":\"Onboarding digital e bem-estar financeiro com a Plazo • Veridas\",\"isPartOf\":{\"@id\":\"https:\/\/veridas.com\/br\/pt\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/veridas.com\/br\/casos-exito\/onboarding-digital-plazo\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/veridas.com\/br\/casos-exito\/onboarding-digital-plazo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/veridas.com\/wp-content\/uploads\/2025\/10\/30.png\",\"datePublished\":\"2025-10-30T10:53:23+00:00\",\"dateModified\":\"2026-02-27T10:00:41+00:00\",\"description\":\"Onboarding digital r\u00e1pido e seguro com a Plazo e Veridas: menos fric\u00e7\u00e3o, conformidade total e redu\u00e7\u00e3o de fraude.\",\"breadcrumb\":{\"@id\":\"https:\/\/veridas.com\/br\/casos-exito\/onboarding-digital-plazo\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/veridas.com\/br\/casos-exito\/onboarding-digital-plazo\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/veridas.com\/br\/casos-exito\/onboarding-digital-plazo\/#primaryimage\",\"url\":\"https:\/\/veridas.com\/wp-content\/uploads\/2025\/10\/30.png\",\"contentUrl\":\"https:\/\/veridas.com\/wp-content\/uploads\/2025\/10\/30.png\",\"width\":2048,\"height\":1383,\"caption\":\"Plazo necesitaba una forma r\u00e1pida y confiable de verificar las identidades de sus usuarios y cumplir con los requisitos financieros sin generar fricciones. 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