{"id":98033,"date":"2025-05-29T07:50:54","date_gmt":"2025-05-29T07:50:54","guid":{"rendered":"https:\/\/veridas.com\/identity-business-day-spain-2025\/"},"modified":"2025-06-04T12:06:11","modified_gmt":"2025-06-04T12:06:11","slug":"identity-business-day-spain-2025","status":"publish","type":"post","link":"https:\/\/veridas.com\/en\/identity-business-day-spain-2025\/","title":{"rendered":"Identity & Business Day Spain 2025: Growing with trust in the new digital era"},"content":{"rendered":"

Madrid hosted on 27 May the Identity & Business Day Spain 2025<\/b>, an event organised by Veridas<\/strong>, in collaboration with Google Cloud<\/strong>, which brought together experts and leading companies around a crucial issue for the present and future of digital services: digital identity as a pillar of trust<\/b>.<\/p>\n

For more than two hours, representatives from companies such as ONCE, Waylet, Plazo and Aplazame<\/b> shared their real experience with Veridas solutions, addressing key aspects such as security, accessibility<\/a>, regulatory compliance and improving user experience.<\/p>\n

Identity as a starting point<\/h2>\n

The event started with a speech by Eduardo Azanza<\/b>, CEO of Veridas, who underlined the need to address digital identity<\/a> as a starting point for any technological transformation:<\/p>\n

“If I don’t solve the identity problem, I don’t have a reliable digital transformation. Because I don’t know who is on the other side of the screen”.<\/p>\n

\"Identity<\/p>\n

Azanza explained how injection attacks and deepfakes are redefining the threat landscape, and presented the vision of Veridas as a true “identity operating system”<\/b>, a platform on which organisations can build verification, authentication and credential management solutions, including the new identity wallets<\/b><\/a>.<\/p>\n

Javier P\u00e9rez Trigo, Head of Digital Natives at Google Cloud,<\/b> shared with the event attendees how the global partnership <\/i>with Veridas<\/a> not only includes “working together in sales and global distribution of their solutions through our market place<\/i>, but also co-innovation in the development of artificial intelligence”.<\/p>\n

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