The design of ‘Selfie & Go‘, the invisible payment project developed by BBVA and Veridas, has been awarded the Bronze prize in the digital design category and the interactive innovation section by ADG Laus Awards for Graphic Design and Visual Communication.
Five main criteria have been evaluated: the idea, the functionality, the execution, the contribution and the consistency of the design projects. The design team of BBVA has worked with Veridas, responsible for the development of the technology behind this application, to integrate the algorithms of machine learning in facial recognition systems and trays.
This project was recently recognized as one of the best 100 ideas of the year by the magazine Actualidad Económica.
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