Watch our session at Sports Pro New York with Alfonso Urrizburu Santos, Head of Identity at Veridas.

We had an engaging discussion about the intersection of technology and fan engagement, focusing on strategies to enhance the matchday experience.

We explored how identity technology helps sports teams with Know Your Fan strategies and bridges the gap between the physical and digital worlds. We delved into how, through a unique identity across all platforms, we can create a digital community through physical interaction.

To embrace this digital shift, it's important to understand that Identity Tech stands as a key success factor, and Veridas can be the main player in this game toward digital success.