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/Veridas joins Colombia Fintech as a new member

Colombia Fintech
Marta Morrás

Marta Morrás

Global Marketing Director

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Veridas takes a step further in its international expansion in Latin America by joining Colombia Fintech as a new member.

The Colombia Fintech association brings together the leading Fintech companies in the country, representing the sector to government and international entities.  The association facilitates the strengthening of the members of the entire value chain of financial technology in the country, creating spaces to build bridges of dialogue with both member companies and external allies of interest.

Veridas and Colombia Fintech, growing at the sector´s pace

“For Veridas it is an event of great importance to be part of a trade association that in the last four years has been able to grow at the same pace of the sector, gaining high recognition in the government and the private sector by associating banks, financial institutions, consulting firms, market research companies and software development companies, among others”, Ricardo Andrés Naranjo, Business Development Manager of Veridas in Colombia, declares. 

Colombia is currently the third country in Latin America with the greatest development of the Fintech ecosystem, only behind Brazil and Mexico. The sector has grown 112% in the region in the last three years, accelerating financial inclusion and reducing the digital divide, according to the study conducted by the Inter-American Development Bank together with Finnovista “Fintech in Latin America and the Caribbean 2022”.

With this adhesion to Colombia Fintech, Veridas joins the community of nearly 300 members of the financial innovation ecosystem linked to the association and opens the door to participate in activities that will be very valuable for the positioning of the company in Colombia and Latin America. 

This partnership is also “a milestone of great proportions for Spain’s relations with Colombia”, in the words of Mauricio Guijarro, Vice President of Sales for Latin America, who states that “we firmly believe that with our secure and easily accessible technological vision, all Colombian Fintechs and all of Colombia will benefit”. 

Colombia Fintech, boosting the Fintech ecosystem

The great purpose of this institution is to boost the digital financial services ecosystem through positioning strategies, knowledge and relational capital that target three main fronts: Investment, Talent and Digital Financial Inclusion.

Among its most important actions are the bimonthly work and discussion tables for each Fintech vertical; the organization and participation in national and international events; promoting industry trends among its community of more than 42,000 followers; and the generation of networking opportunities for member companies and external entities allied with the association.

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