Organizing a massive event, such as a soccer match or a concert, is a complex challenge that involves managing numerous aspects to ensure everything runs smoothly. One of the main concerns is guaranteeing secure ticket purchases and facilitating seamless access to the venue. How can a smooth experience be provided for attendees without compromising safety? With this vision, Club Atlético River Plate, the largest club in Argentina, has implemented Veridas’ facial ticketing solution at its stadium, aiming to enhance the experience for its fans and attendees.
Secure Stadium Access in Seconds
This technology, developed in Spain and expanded worldwide, has arrived in Argentina to solve some of the most common challenges in managing sporting events. Through an identity verification and facial authentication system, River Plate seeks not only to streamline entry but also to ensure that the ticket holder is the person attending the match, providing a safer and more efficient experience for all.
How the Solution Works:
- Secure ticket sales: The system validates the buyer’s identity in real time, preventing fraud and illegal ticket resale.
- Contactless access: The attendee’s face becomes their ticket, eliminating long lines and the risk of forgetting tickets at home.
- Personalized experience: With Veridas, targeted advertising messages and content can be sent to each attendee, increasing public engagement and boosting event revenue.
Implementation at the Mâs Monumental Stadium
After a successful pilot test in the last weeks of 2024, River Plate plans to fully implement the facial ticketing system throughout the stadium by 2025.
“We are probably the club with the most turnstiles in the world, with two levels of access control and an average of 85,000 attendees at every match. The flow must be dynamic, and we have developed that access control,” said Patricio Corradi, Systems Manager of River Plate. “It is a solid solution, and we strive to innovate. Everyone enters various places with their face; why shouldn’t we do the same? It’s important that member entry is smooth and frictionless, and those who cause conflicts do not come back.”
